ProMutual Group Rebrands as Coverys; Launches New Name, Logo, Website
- July 25, 2011 - Boston, MA – Effective today, ProMutual Group, a leading provider of medical professional liability insurance, is proud to announce the launch of its new name and brand, Coverys. This change is part of the continued integration of the member companies within ProMutual Group, including recently acquired FinCor Holdings, Inc. and its subsidiaries, and is representative of the enterprise’s now national reach. Accompanying the new name and logo is a new website, which will streamline communication between Coverys member companies and the public.
“We believe the new name, Coverys, will better position the member companies as an integrated whole and will better reflect the services we offer,” said Richard W. Brewer, president and CEO of Coverys. “The enterprise is now strengthened with expanded geographic, product and policy diversity as well as an enhanced ability to share expertise and best practices – we feel it is important to communicate this via our brand. The Coverys organization will continue to be a strategic thought leader and forward-thinking partner for our policyholders, now and in the future. We thank our employees and policyholders for their continued support and dedication.” “This is an exciting and important change for the organization,” said Gregg L. Hanson, chief operating officer of Coverys. “We feel privileged to have the opportunity to reach and maintain the trust of a broader range of healthcare professionals and organizations. Our unwavering dedication to financial stability, profitable growth and to protecting the livelihoods of our policyholders remains the foundation of our organization.”
The name Coverys is loosely derived from the word “coverage,” which encompasses the core of the organization’s mission and value proposition. As the enterprise transitions into its new brand, it will continue to be aware of healthcare and medical professional liability reform and proactive in providing a broad range of the best possible products and coverages to its policyholders. The enterprise will emphasize adaptation to the changing industry via relevant continuing medical education (CME) programs, its innovative disclosure and apology program, REACT® (Respond Effectively And Communicate Timely), and the highest level of claims and risk management services. Coverys is committed to delivering on its vision of outstanding protection, education and patient safety.
In the last several years, ProMutual Group, now Coverys, expanded throughout New England as well as into New Jersey, North Carolina, Pennsylvania and Virginia via member company ProSelect Insurance Company. In September of 2009, the company acquired FinCor Holdings, Inc., which provides medical professional liability insurance and services in the Midwest and Pacific Northwest through member companies MHA Insurance Company, Washington Casualty Company, FinCor Solutions and the Risk Management and Patient Safety Institute. As a whole, Coverys member companies insure more than 20,000 healthcare professionals as well as nearly 500 hospitals, health centers and clinics in 22 states from coast to coast. The legal names of the Coverys member companies will not be changing at this time.
For more information about Coverys, visit www.coverys.com. To schedule an interview with a Coverys representative contact Katharine Gould, public relations specialist, at (617) 946-8665 or email@example.com.
About Coverys (formerly ProMutual Group)
Coverys is one of the top 10 medical professional liability insurance providers in the country based on direct written premium. Coverys member companies insure more than 20,000 physicians, surgeons, dentists, certified nurse midwives and allied healthcare providers as well as nearly 500 hospitals, health centers and clinics in 22 states from coast to coast. Coverys has net admitted assets in excess of $3.0 billion as of December 31, 2010. Coverys member companies Medical Professional Mutual Insurance Company, ProSelect Insurance Company, MHA Insurance Company and Washington Casualty Company have a Best’s Rating of A- (Excellent). Other Coverys member companies include FinCor Solutions, a multi-line insurance agency, and the Risk Management and Patient Safety Institute, which focuses on clinical risk reduction, quality patient outcomes and education. Coverys as a whole is acknowledged as a leader in providing risk management and claim services to the healthcare community, and it offers risk management consultations and educational activities to healthcare providers across the country. For more information on the enterprise and its member companies, visit the Coverys website at www.coverys.com.